He died on April 1 and was Perz was working on the Pillsbury account for the Leo Burnett ad agency in Chicago in when he came up with the crescent roll spokes-boy. The slightly chubby pastry boy quickly became one of the most recognized ad icons in the country. He spawned toys and became a regular in the Macy's Thanksgiving Day Parade line-up of balloons.
In the ad, he introduced himself to the world with the now famous, "Hi! Civil War soldiers buried in Andersonville National Cemetery.
Viquesney wasted no time in starting his doughboy sculpture, beginning work on it immediately after the war ended in He had several returning soldiers pose for him while wearing their full combat gear. While he could have had them stand simply, with both arms down, Viquesney wanted a triumphant pose to be the legacy of the war. He chose a position that mimics that of the Statue of Liberty, an important American icon.
Doughboy | Definition of Doughboy by Merriam-Webster
By , two years after the war ended, Viquesney applied for a patent for his design, because he planned to mass market it, thus making the memorial statue more affordable and easier to set up all across the nation. His ingenious idea? Instead of carving each doughboy out of marble on demand, he created a mold for them. They were lighter than marble, thus easier to ship, and the molding process took much less time than sculpting each by hand. He also created smaller versions of the sculpture, as well as one that served as a lamp base, making it possible for veterans or others to place a doughboy in their homes.
So much for not making any money as an artist. Viquesney placed ads in newspapers and magazines around the country for his Spirit of the American Doughboy. In them, he claimed to have sold of the full, 7-foot-tall memorial sculptures, and that there was at least one in every state 48 at the time.
- Healthy Anger: How to Help Children and Teens Manage Their Anger;
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- E. M. Viquesney's "The Spirit of the American Doughboy" - The E. M. Viquesney Doughboy Database.
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He produced the statues through a partnership with foundry Friedley-Voshardt Company up through The popularity of them soared. One such competitor, John Paulding, actually patented his Over the Top doughboy sculpture six months before Viquesney. Paulding also came up with different models, each a slight variation on the others. For example, a different knee would be bent, or the gun would be held at another angle. There are other lookalikes, produced in smaller numbers, scattered throughout the country.
Some have very similar poses, but are made from different materials, including marble although Viquesney did make three from marble himself; they are all located in Georgia , and granite. Follow us on Twitter to get the latest on the world's hidden wonders. Like us on Facebook to get the latest on the world's hidden wonders. Atlas Obscura and our trusted partners use technology such as cookies on our website to personalise ads, support social media features, and analyse our traffic.
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